Member Action Kit
This Driving Toward a Cleaner California Coalition Member Action Kit contains the basic information necessary to communicate with key constituencies, including the Governor’s Office, the California Air Resources Board (CARB), the media, and other opinion leaders about the impact of the proposed CARB on-road diesel rules for trucks and buses on private fleets and industry stakeholders.
CARB is expected to vote on the proposed rule in October. Over the course of the next few months, this kit will give each member of our coalition the tools to clearly convey our message and goals to the right people.
Talking Points
The talking points reflect the key messages that are important to communicate to stakeholders, decision makers and the media throughout this campaign. They are the basis of every document in this member action kit, and of every document the Coalition will produce.
Take the time to familiarize yourself with these points so that you can use them when you talk to anyone and everyone about this important issue.
In addition, take some time to think about the impact this proposed rule will have on your company or job. How has your company already demonstrated a commitment to reducing emissions from your vehicles? What is the estimated cost to your company to implement these regulations? How many employees will you have to let go if these regulations go into effect? Personalize the facts, figures and arguments in the talking points by speaking from experience when talking about this issue.
View the talking points document
Fact Sheet:
The fact sheet provides a short synopsis of CARB’s proposed regulations, their impact on truck
owners and the economy and outlines the Driving Toward a Cleaner California Coalition’s
proposed modifications. It can be given to anyone interested in learning about this issue and is a
great resource to help you become familiar with some of the details.
Newsletter Copy:
To help you spread the word about CARB’s proposed regulation and encourage others to join
the Driving Toward a Cleaner California Coalition, we’ve provided a brief synopsis of the
regulation in an easy-to-understand article for you to use in your company or association
newsletter.
Letters to Governor Schwarzenegger, CARB & Legislature:
One of the most important steps you can take over the course of the next few months is to send
letters to the Governor, CARB and the Legislature explaining why it is important for the health
of the state’s trucking industry, its workers, overall economy and environment to modify these
proposed regulations. Included in this kit is a sample letter to use as a template for personalizing
your own letter. Below is the contact information for submitting this letter to each of these
important decision makers:
Governor Schwarzenegger
U.S. Mail:
Governor Arnold Schwarzenegger
State Capitol
Sacramento, CA 95814
Email/Internet:
To send this letter via email complete the online form on the Governor’s web site:
http://www.govmail.ca.gov
California Air Resources Board
U.S. Mail
California Air Resources Board
P.O. Box 2815
Sacramento, CA 95812
Email/Internet:
To post a comment specifically about this regulation on CARB’s web site, please visit
arb.ca.gov.
State Legislature:
To find the mailing and email address information for your local state assembly and senate
representatives follow these four simple steps:
- 1. Visit: http://www.legislature.ca.gov/
- 2. Click on the “Legislators & District” link on the left side of the page
- 3. Enter your home or business address information or zip code
- 4. The names, addresses and links to the web sites of your representatives will appear
Letter-To-The-Editor & Opinion-Editorial Submissions:
Making members of your community and local reporters aware of this issue and your
commitment to forging a solution is also an important part of our campaign over the next
several months. Submitting a letter or opinion-editorial (also known as an op-ed) to the editor of
your local paper is an effective way to do that.
Enclosed in this kit are a sample letter-to-the-editor and sample opinion-editorial for use as a template in writing something for submission to your local paper. Remember that letters-to-the- editor should be approximately 200 words in length and opinion-editorials can run up to about 650 words. Make sure to include your name and contact information with your submission.
Most newspapers accept submissions from their readers via the Internet or email. Enclosed in this packet is submission information for the majority of the larger newspapers in California. If your local paper does not appear on this list, visit their web site’s editorial page section or reference the editorial page in your hard copy of the newspaper to find submission information.
View a sample letter-to-the-editor
“Call to Action” Email Campaign:
In addition to the tools contained within this action kit, over the course of the next several
months, the Driving Toward a Cleaner California Coalition will be sending you regular “Call to
Action” emails. Each email will ask you to take a specific action to ensure your voice is heard
in this process. Please take the time to join thousands of other truck owners and operators and
other truck and bus stakeholders to make sure we can cleaner California! If you have not done
so already, sign up to receive these emails here!
Enter your name and email address below for up-to-date information about how you can make sure your voice is heard.
